As most business owners know, effective promotion of a business is a combination of various strategies that may range from direct marketing and a mix of traditional and web based advertising, to sponsorship and brand promotion campaigns. Success is usually dependent on the right mix of marketing and advertising campaigns, and doesn't usually hinge on one particular initiative. The concern that has always existed, is the limitations of routing callers calling your 1800 number on their mobile phone.
It is simply crazy to think that a number like 1800 Homeloans will be worth between $5 million and $10 million in just a few years from now, according to Mr Scholes. It makes you think doesn't it? Until recently, numbers have sold for around a half million dollars. Part of the reason for this happening is that having a dedicated number can be seen as a very effective marketing tool, more so than having to rely on traditional numbers. You can say the penny has finally dropped as more and more small business owners are realizing the value of 1800 numbers.
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13 numbers are just 6 digits in length. Potentially, that makes them a lot more memorable, especially if they have an easy to remember pattern or used as word numbers. After all, remembering a 6 digit number is a lot easier than a 10 digit number.
Location Based Routing (Limited) You can drill down to a State level, Broad Regions, or even to an Exchange on a suburb level (Please note you cannot do this accurately for Mobile phones, you will need the Postcode Dialer for mobiles). This obviously can be quite tedious to setup and maintain, so often you would expect to pay for the staff time setting up this configuration. This really is best if you are a national service with multiple offices in multiple cities. You would be able to direct all Eastern states to the eastern head office etc.
Apply for your chosen number, and then nominate for it to be added to a future auction. Note that as part of the application, you will be asked to nominate a carrier from the list. This is required only for registration purposes and you are not locked in to using that carrier.
Choose the Right Fit For Your Business, There is no one size fits all solution for business telecommunications needs. Thats why flexibility and scalability are important. You need a solution that works for YOUR business today, and also allows you to add (or remove) services and features in future as your business needs change. That means youre looking for a provider with multiple product offerings and plans that doesn't lock you in to long-term and inflexible contracts. Ideally youre looking for a progression of services that grow along with your business and allow you to select appropriate price points along the way.
If the sales rep you speak to is not asking about your needs (and just trying to sell you the same services they sell to everyone else), that telco is likely not the best fit for your business. A welcome innovation in recent years is the ability to manage your own account through a web-based portal. These account management tools typically enable you to upgrade or change services, find out answers to common questions, view historic and current billing and usage details, and moreall with just a few clicks. And you can access the tools from anywhere you have Internet access. Now thats flexibility!
We strongly recommends that you buy your 1800 Number if possible. Your business phone number is an essential part of your businesss branding and communications success. Therefore, its important to have the same level of control over your 1800 Number as you do over your businesss web site domain name.
It may highlight a particularly profitable advertising medium that is struggling for budget.
We love setting up these campaigns, and always pass on as big a discount as possible to help with the cost of multiple 1800 numbers, Any questions, please ask in the comments. Once you win your number, contact the telco provider of your choice to arrange to get it connected. Learn more about 1800 Numbers Here .
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